Preferred Hotel Group is a global collection of independent hotels, destination resorts, city center hotels, luxury residences, and unique hotel groups. Our unparalleled service, consistent commitment to excellence, and innovative business solutions are the cornerstones upon which we have built our reputation as a global leader in the hospitality industry since 1968.

Preferred Hotel Group consists of more than 850 hotels across its eight worldwide brands: Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Summit Serviced Residences, Sterling Hotels, Sterling Design, Historic Hotels of America, and Historic Hotels Worldwide. Each brand offers a distinct collection of hotels and resorts that meet the high quality standards and unparalleled service levels required by Preferred Hotel Group.

To help ensure the highest levels of customer satisfaction, Preferred Hotel Group requires that each of its member hotels conform to the Preferred Standards of Excellence™, renowned quality standards that are measured by yearly anonymous on-site inspections carried out by professional third-party experts.

In addition, our Integrated Quality Assurance measurement program (IQA) allows Preferred Hotel Group and our member hotels to aggregate and analyze written reviews and comments from 45 consumer review and social media sites, such as Hotels.com, Expedia, Facebook, Twitter, and others. IQA utilizes proprietary sentiment analysis technology to provide a quantifiable customer satisfaction rating for each member hotel.

Believing that the positive actions of a few can make a positive impact on many, Preferred Hotel Group created GIFTTS: Great Initiatives for Today's (Tomorrow's) Society, to recognize exceptional actions on the part of member hotels and employees in the areas of philanthropy, environment, and community.

The goal of GIFTTS is to recognize the efforts of member hotels and to highlight them as best practices for the industry.