sterling personality? smart.
what does that mean exactly?

Call it a knack for delivering the pleasant surprise – that unexpected special – something that pops up out of nowhere. At Sterling Hotels, we firmly believe that the travel experience should make you smile. Discover a winning group of independent hotels that march to the beat of a different drum, with a smart style and clever character that will tickle your fancy. Relax, knowing you have arrived someplace trusted. Pleasantly surprised? Perfect. That’s the whole idea.

surprisingly smart hotels, unexpected personality.

Discover the value of a hotel brand that ensures reliable standards of quality and service in popular destinations throughout the world – all with a unique touch of personality. Welcome to Sterling Hotels – your dependable resource for smart hotels, with more than 20 years of experience placing travelers in the ideal location, at the best available room rate.

remarkable hotel accommodation, with sterling personality.

Comfortable, convenient, connected. These are the hallmarks of each and every stay with Sterling Hotels. As a worldwide collection of independent hotels and resorts with character and distinction, this select brand offers a reputation that is simply – in a word – sterling. Hotel rooms with independent perspective, where every visit is a pleasant surprise. Reserve your stay online with our preferred room rates