Sterling Hotels Backgrounder

Travelers welcome a global brand that provides consistent standards of quality and service, offers convenient access to popular business and leisure destinations, and supports the individuality of its member hotels. A brand that can deliver on this promise at a reasonable price is worth its weight in silver. We say, Welcome to Sterling Hotels.

Comfortable, convenient, connected. A brand with more than 20 years of experience that you can trust to have you in the right location, at the right price with a reputation that is, in a word Sterling. A worldwide collection of hotels with character and distinction, Sterling understands that its guests value a consistent commitment to quality.

As a member of the Preferred Hotel Group family of brands, Sterling offers its hotel partners a portfolio of business solutions including the worlds widest reservations network, cutting-edge technology, a dedicated international sales team and strategic communications and marketing services. For guests, Sterling relationship with the Preferred Hotel Group marks a guarantee of quality, while providing special benefits. Sterling guests are eligible to enroll in the
I Prefer^TM. Global Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more.

For reservations and a complete description of the Sterling Hotels collection, please visit www.sterlinghotels.com.

MEDIA CONTACT:

N. AMERICA
Meghan Patel / Kelly Brewer
Laura Davidson Public Relations
Based in New York
Tel: +1 212 696 0660 ¦ Fax: +1 212 696 9804
meghna@ldpr.com or kelly@ldpr.com